…Ah, tourism!

If on the one hand Turin is the epitome of a reserved city, on the other hand, you are faced with countless peculiarities that, once "discovered", struggle not to fascinate and, above all, not to attract new tourists. 2006 marked a turning point and, to date, the city welcomes more and more visitors to its hotels and B&Bs, eager to discover the mysteries of Italy's first capital, its arcades, its streets and squares, its museums and restaurants.

Loving Turin, we cannot hide the spontaneous smile we get when we see those tourists walking around, surprised by the elegance of this city.

Who knows what it feels like to visit it for the first time and, instead of the proverbial grey and working-class city, to find oneself in front of historical and baroque cafés, long tree-lined avenues, and the friendliness of its inhabitants, who are not as "false and courteous" as they are depicted.

Loving Turin, we know that once you discover the Savoy charm, there's no turning back.

Our framed prints were also created to be small windows into the homes of anyone who loves Turin and holds it in their heart, especially if they can't walk its streets every day. For this reason, having landed in the in-house shop of the Executive Hotel and Suites Best Western, in Via Nizza, 28, represents another small but significant achievement for us.

Don't miss the next updates, follow us on Instagram!