Some projects are born from a precise plan, and others just… hAPPen.
Ours is one of those. After months of work, today we can say that CAPita is finally ready to show itself: a project that unites Turin, design and a great desire to create.

It all started with the desire to create a souvenir of Turin that wasn't "just a souvenir", but an object capable of truly telling its story — with poetry, perspective and material.

After various research, exploring ideas and creating prototypes, we developed what is now effectively the CAP10100 line, our first product, which we hope will be the trailblazer for many others.

The idea for CAPita was born simply: we took inspiration from traditional souvenirs and reinterpreted them in a contemporary and artisanal key, studying hidden angles, seeing new perspectives and creating a space where you can feel at home.

The first phase of the project is over: the last few months have been spent between drafts, cuts, choices and some indecision. When we found the perfect balance between materials and content, we realized that all the work done up to that point had finally found a concrete form. Once the CAP10100 concept was created, we faced many new "challenges": from bureaucracy to finding suppliers, learning the basics of graphics, communication and accounting.

Like every project that starts from scratch, ours also had moments of stopping, restarting and redoing choices. But it was precisely in those passages that it found its identity and took shape.

Today CAPita begins its journey. It's just the beginning, and we can't wait to tell you about the next steps.

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