WHEN IDEAS TAKE SHAPE

Not all ideas come suddenly: some grow slowly, transform and — at a certain point — just happen .

This is how our project was born. After months of work, today we can say that CAPita is finally ready to reveal itself: a project that unites Turin, design, and a strong desire to create.

It all started with the desire to create a memento of Turin that wasn't "just a souvenir," but an object capable of truly telling the story of the city—with poetry, perspective, and texture.

After conducting research, exploring ideas, and building prototypes, we developed what is now, to all intents and purposes, our first product, the one we hope will be the trailblazer for many others: the CAP10100 line!

The idea for CAPita was born simply: we took inspiration from traditional souvenirs and reinterpreted them in a contemporary and artisanal way, exploring hidden corners, exploring new perspectives, and creating a space where you can feel at home.

The first phase of the project was a success: the final months were spent drafting, cutting, making decisions, and experiencing some hesitation. When we found the perfect balance between materials and content, we realized that all the work we'd done up to that point had finally found concrete form. Once the CAP10100 concept was realized, we faced many new challenges: from bureaucracy to finding suppliers, learning the basics of graphic design, communications, and accounting.

Like any project born from scratch, ours had its moments of pause, restart, and a few mistakes. But it was precisely in those moments that it found its identity and took shape.

Today CAPita begins its journey, and we can't wait to tell you about the next steps.

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Clara, Alice, Paolo